Sunday, August 16, 2009

The joys of cross-marketing.

I'm always entertained to see goofy, unrelated things inexplicably branded with something I like. Such is the case with the new Norton Internet Security, which has Snake Eyes on it, and is being likened to the GI Joe team. I found this over at Topless Robot.



From Buy.com's product description:

Norton and G.I. Joe Team Up
G.I. Joes secret team of highly trained experts is organized to defend humankind against global domination whenever and wherever theres a mission. As part of the teams special ops, the Joes always know about the evil doings of the Cobra organization before it takes over the world.

Likewise, Norton is always working to detect emerging threats before they take over your computer. Nortons speed and strength is a smart and ready defense that goes unnoticed but is incredibly effective when it makes a preemptive move.

Together, Norton and G.I. Joe will strike first before online evils do.


Oh, but it gets better. Norton is having a sweepstakes, which you can enter here.

So it appears that they've fully integrated Norton with the GI Joe image. They have a comparison page that likens GI Joe to Norton Security, character by character. My favorite bit:

Like Snake Eyes, Norton Internet Security 2009 nimbly anticipates malware's next moves, proactively blocking threats to stop online identity theft, viruses, spyware and other enemy threats dead in their tracks.

Because that's exactly what Snake Eyes does.

1 comments:

1337W422102 said...

Only people foolish enough to use Norton would fall for something as fail as this.

They did the same thing with Ed Norton's The Incredible Hulk movie, perhaps as an 'I see what you did there/lolsowitty' thing. At one point, Bruce Banner starts up a computer and the Norton splash screen loads. I thought for sure he'd Hulk out over that!